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Formative—Aradigm Website: Aradigm is a publicly-traded company developing novel "breathable mist" technologies and devices for administering drugs to fight serious diseases such as diabetes and cancer. This all-new web site is designed to speak to a broad range of audiences—investors, clinical researchers, potential pharmaceutical company partners, doctors, patients, employees, job-seekers and the media. Formative leveraged the visual branding elements (bright, clean, water-like) we created for Aradigm's annual report, trade show booth and marketing literature to extend the "corporate voice" across the web, as well. The flexible design allows it to be updated easily with breaking news and events to keep the site looking fresh. The site also acts as a gateway for useful links to 3rd-party information about the diseases Aradigm is targeting.

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© 2008 Formative