Alexza is the latest pharmaceutical start-up founded by industry pioneer Alejandro Zaffaroni (who started ALZA, Affymetrix, Maxygen as well as more than 20 other successful companies). The breakthrough concept at the heart of Alexza is the near-instant onset of therapeutic action that takes place when a drug
is quickly heated into a vapor and inhaled. Early potential applications would offer near-instant relief from migraines, anxiety and break-through pain for cancer patients.
Formative helped launch the company's public image (after Alexza completed two-and-a-half years of stealth R&D) with a corporate web site aimed primarily at business partners and potential employees. We continue to work with Alexza on communication initiatives as the company grows.