Formative—USS-POSCO Marketing Campaign:

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Marketing Campaigns AXA Rosenberg NUMMI PeopleSoft Gelco DPR Construction Chiron ProBusiness Lucent Technologies The Asia Foundation USS-POSCO Corporate Magazines PeopleSoft PeopleTalk DPR Review ProBusiness Insight			Formative—USS-POSCO Marketing Campaign: We collaborated with the management team of USS-POSCO, California's largest steel-finishing facility, to create a set of materials for use in marketing, employee recruitment, and public relations. This system includes a corporate brochure, multi-purpose folder, data sheets, and an on-going series of employee safety billboards. The corporate brochure gives USS-POSCO a human face. The fresh, open type treatment and photographic style speaks to the company's focus on understanding and meeting customer needs, and to its commitment to cutting-edge technology, and dedication to quality across all its products and services.