Formative—NUMMI Commemorative Book

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			NUMMI Commemorative Book
Marketing Campaigns AXA Rosenberg NUMMI PeopleSoft Gelco DPR Construction Chiron ProBusiness Lucent Technologies The Asia Foundation USS-POSCO Corporate Magazines PeopleSoft PeopleTalk DPR Review ProBusiness Insight			Formative—NUMMI Commemorative Book The closing of a massive, 26-year-old automotive assembly plant was an historic and emotionally charged event. Because of our trusted relationship providing design/communication services to the Toyota/GM organization, we were tasked with the extremely sensitive project of creating a memorial book to celebrate the plant’s accomplishments—and to pay tribute to the 5000+ dedicated employees who were furloughed. Modeled after a “yearbook”— the piece was designed to encourage notes, autographs, and handwritten memories. This project presented a lot of challenges—and we were honored to be part of the solution. Concept, design, production, and print management Over 160 images (all original artwork was individually scanned and color corrected) 40 pages plus cover with glued DVD pocket, perfect-bound Compressed delivery schedule Extreme sensitivity to internal conditions









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