Formative—Lucent Technologies Marketing Campaigns:

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Marketing Campaigns PeopleSoft Gelco DPR Construction Chiron ProBusiness Lucent Technologies The Asia Foundation USS-POSCO Corporate Magazines PeopleSoft PeopleTalk DPR Review ProBusiness Insight			Formative—Lucent Technologies Marketing Campaigns: Working within the company's existing style guidelines, the new system accommodates scores of diverse new products and services absorbed as Lucent acquired several companies. Formative consulted with Lucent's marketing communications team to develop a new branding/naming hierarchy. This hierarchy brings consistency and logic to the presentation of all products and services under the Lucent master brand. We then developed new templates and usage guidelines so the new branding system can be applied consistently worldwide. About Lucent Technologies