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Marketing Campaigns PeopleSoft Gelco DPR Construction Chiron ProBusiness Lucent Technologies The Asia Foundation USS-POSCO  Corporate Magazines PeopleSoft PeopleTalk DPR Review ProBusiness Insight |
After a thorough audit, internal and external interviews and analysis, Formative launched a new corporate tagline for Gelco—"We're with you all the way"—and designed a family of products and service marketing brochures, customer case studies, PowerPoint sales presentation, partner/alliance development pieces, and a two-part outbound email/electronic newsletter campaign (we manage the email database and provide strategic analysis of the mailings). We developed all new strategy, content, architecture, and design for the corporate website. We also created a standardized graphic "toolkit" for their in-house design efforts that includes new icons, color palette, typeface and photo library. About Gelco Expense Management |
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