Formative—DPR Construction Branding System:

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Marketing Campaigns PeopleSoft Gelco DPR Construction Chiron ProBusiness Lucent Technologies The Asia Foundation USS-POSCO Corporate Magazines PeopleSoft PeopleTalk DPR Review ProBusiness Insight			Formative—DPR Construction Branding System: Formative has been consulting with DPR since 1994. The company engaged us to develop a visual image and marketing system to help them gain high visibility and stature—quickly and simultaneously—in several new geographic markets. We collaborated with DPR's founders to articulate a distinct positioning statement and priorities for all communications. Then we developed a comprehensive marketing campaign that included print materials, a quarterly magazine, direct mail and an award-winning website. We have since updated DPR's visual image and refined the entire communication system. The goal: to reflect the current, international stature of the expanding company, and to present DPR as peers and collaborators with the world's leading architects and developers. The latest work includes a completely revised website, an update of the magazine design, all-new marketing materials, regional promotions, and an online store. About DPR Construction