Formative—Chiron Recruiting Campaign:

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Marketing Campaigns PeopleSoft Gelco DPR Construction Chiron ProBusiness Lucent Technologies The Asia Foundation USS-POSCO Corporate Magazines PeopleSoft PeopleTalk DPR Review ProBusiness Insight			Formative—Chiron Recruiting Campaign: As part of our ongoing 4-year relationship with Chiron, Formative helped envision and develop a comprehensive multi-part campaign to help Chiron attract the "best and brightest" employees in a highly competitive market. Components of the campaign include job-fair posters, 12-page brochures, a new employee orientation kit, and electronic communications to encourage current Chiron employees to take advantage of the generous incentives to refer qualified candidates to Chiron. The content for the campaign includes a welcome letter from Chairman and CEO Seàn Lance, concise descriptions of Chiron's global operations, and a sense of the passionate, intellectual drive that fuels Chiron's culture and success. Photos of employees at work and at play around the world emphasize the upbeat atmosphere and diversity of the organization. About Chiron