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Formative—PeopleSoft 2000 Annual Report: In the wake of Nasdaq's crash, this year's annual report positions PeopleSoft as a solid company with strong revenues, global customer satisfaction, and a business plan founded on longevity and bottom-line profitability. The audience is broad—Wall Street, investors, employees, partners, prospects and customers. The conservative, business-like design signals that PeopleSoft is not to be confused with the business-to-business sector's failed dot-com start-ups. The corporate report is an important element in PeopleSoft's image and brand building strategy as it competes head-to-head with Oracle and SAP.

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© 2008 Formative