Formative—Netflix Annual Report:

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Investor Relations Sunesis Threshold United Commercial Bank (UCBH) Netflix Fair, Isaac Chiron Onyx Barra Solectron PeopleSoft ALZA Caliper Technologies Aradigm ProBusiness Protein Design Labs Union Bank Foundation Sangamo BioSciences The Asia Foundation The California Endowment BioTime			Formative—Netflix Annual Report: Netflix is the pioneer and world-leader in online DVD movie rentals. The company is in the right place at the right time with an incredibly satisfying consumer offering. As such, it has become a mainstream cult phenomenon, generating rave reviews and intense loyalty from a broad demographic of customers around the US. Netflix own 95 percent of the market share for an industry they created. They've experienced 70 percent growth in the last year, and ship out over 2.5 million DVDs each week with remarkable efficiency and accuracy. Formative collaborated with Netflix management to capture some of the enthusiasm created by this very popular new brand in the company's annual report. We coupled funny movie-related headlines with a range of photos of unique mailboxes to communicate the fun and individuality promoted by the company. 2003 Netflix Annual Report