Formative—Openwave Branding System:

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Branding and Identity NUMMI Alexza AXA Rosenberg Chevron Corporation Openwave Pronto Networks Protein Design Labs Cameron Hughes Wine Commerce One The California Endowment Gazelle Winebank Partnership for the Public’s Health			Formative—Openwave Branding System: This was a mission critical project with a very aggressive timetable for rolling out an entire new system worldwide. The newly-merged company already owned 50 percent of worldwide market share. So Openwave urgently needed a powerful new corporate branding system to support cross selling and rapid ramp-up of the merged company's brand equity. We consulted with the corporate communications team to develop a signature style, grid, color palette, and style guidelines for a system that would minimize paper usage. We designed and produced a high-level corporate capabilities brochure, an all-purpose folder, tradeshow graphics and office signage. Most other branded materials are available in PDF files online.