Formative—Cameron Hughes Wines Package Design:

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Branding and Identity NUMMI Alexza AXA Rosenberg Chevron Corporation Openwave Pronto Networks Protein Design Labs Cameron Hughes Wine Commerce One The California Endowment Gazelle Winebank Partnership for the Public’s Health			Formative—Cameron Hughes Wines Package Design: The primary marketing and design challenge was to differentiate this new line of wines on the shelves of upscale wine merchants. The 15-part circular wine label provides a wide range of information about a concept that is relatively new to California wines—the blending of several distinct varietals to achieve a perfectly balanced wine that will complement food without overpowering it.