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  AXA Rosenberg Identity Package
Branding and Identity
AXA Rosenberg
Chevron Corporation
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Commerce One
The California Endowment
Partnership for the Public’s Health
Formative—AXA Rosenberg Identity Package: AXA Rosenberg may not be a name you hear around the dinnertable — unless you and your fellow diners are responsible for managing global investment in the billions of dollars. AXA has made its mark as the leader in measuring, modeling, predicting, and managing risk in equity markets worldwide. With offices located in the key markets of North America, Europe, Asia Pacific, and Japan — the organization really needed a set of branding standards to unify and consolidate all the the AXA Rosenberg communications. Formative was asked to create a guidelines document that would not only establish the look and feel for the full range of communications tools but contain the files and templates for each and every piece — everything from multi-language business cards for employees in Tokyo to PowerPoint™ templates for the London offices. Report covers and binders, email blasts, the Advantage quarterly magazine — all have been created and then made available via a mini-website — complete with a handsome Flash intro. A massive undertaking for a very busy client.

See the AXA Rosenberg Rebranding Project
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