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  Alexza Corporate Identity
Branding and Identity
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Partnership for the Public’s Health
Formative—Alexza Branding System: Alexza Pharmaceuticals, the latest of Alejandro Zaffaroni's biotech companies is out to revolutionize the way chronic, acute conditions are treated. Taking their inspiration from a very unexpected source, this growing team of scientists and technologists have developed a drug delivery system that provides easy self medication and near-immediate relief from conditions such as migraine, anxiety and breakthrough pain - all with a simple breath. The branding system Formative has created for them is elegant, and refined - from business system to website to investor presentations to architectural signage.

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