Medivation Inc. (NASDAQ:MDVN), is an innovative drug developer making exciting advancements toward therapies for Alzheimer’s and Huntington diseases and prostate cancer. Medivation challenged Formative to come-up with a visual approach for a new web site that reflects the spirit of innovation at Medivation — a way of presenting the company that is unexpected and fun, yet respects the serious nature of the diseases they seek to cure. Formative collaborated with renowned editorial artist Serge Bloch to create a series of illustrations that address each major disease. The images and text used on the Home page are fully editable by Medivation through the Content Management System.
Formerly Casper Design Group, Formative is an award-winning communications
design firm based in Berkeley since 1985. We collaborate with clients on
the full scope of communications: Corporate branding and identity. High-impact
annual reports. Comprehensive integrated campaigns for print and Web. Corporate
websites, publications, interactive online resources, and marketing