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AXA Rosenberg—Identity & Guidelines Package

AXA Rosenberg has become a leader in the management of global equity portfolios. And with success and prestige has come growth. With offices stretching from San Francisco to London to Tokyo and beyond, a comprehensive and unified branding system became an imperative. Formative has developed an end-to-end corporate communications toolbox to give offices around the world the information and assets to keep the AXA Rosenberg brand consistent, strong, and distinctive.

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Formerly Casper Design Group, Formative is an award-winning communications design firm based in Berkeley since 1985. We collaborate with clients on the full scope of communications: Corporate branding and identity. High-impact annual reports. Comprehensive integrated campaigns for print and Web. Corporate websites, publications, interactive online resources, and marketing collateral.
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The James Irvine Foundation
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AXA Rosenberg Branding System
Alexza Corporate Identity
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Investor Kits on CD-ROM
Online Standards Manuals
Content Management Systems
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