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Content-Rich HTML Email for Chevron Corporation

To replace the staid email letter format the president of Chevron Global Lubricants had been using, we were asked to create a brand-new vehicle that reflected the energized and forward-thinking GL corporate culture. The new message acts as a mini portal where employees can read about the latest Chevron advancements directly from their president and see up-to-date metrics about key initiatives such as productivity, safety and profitability.

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Formerly Casper Design Group, Formative is an award-winning communications design firm based in Berkeley since 1985. We collaborate with clients on the full scope of communications: Corporate branding and identity. High-impact annual reports. Comprehensive integrated campaigns for print and Web. Corporate websites, publications, interactive online resources, and marketing collateral.
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The James Irvine Foundation
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